Most email sucks.
The subject line says nothing. The text runs too long, asks for three things at once, and rarely mentions next steps.
Everyone thinks the bad email is the one they received, not the one they sent.
What happens in the workshop
An effective email wins over the reader at three critical points: the subject line (whether to open it); two lines in (whether to finish it); at the last line (what to do about it). This workshop addresses all three touchpoints.
What you’ll master:
The un-ignorable subject line
Tone calibration: knowing when to be clever and when to get to the point
The cold introduction
The clear call to action
If you’re reading this on behalf of a team, book a call and bring one of their emails. I’ll tell you if three hours can fix it.